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Since 2016, Bob Toms has served as the Vice President of Creative and Studio Direction at ESPN, where he also oversees the studio directing group as part of the creative services department. Prior to this role, from 2008 to 2016, he held the position of Vice President of Production Enhancements & Interactive TV, where he managed the creative services team and spearheaded the development of production enhancements and interactive television initiatives, including video-on-demand.
Toms joined ESPN in 2006 as the Vice President of Production, responsible for overseeing the network’s production business, sales integration, and creative content teams. Before joining ESPN, he held the position of Vice President of Production at ABC Sports, marking the beginning of his career in sports television.
Toms’ association with ABC dates back to 1975 when he joined as a page while still in college. After graduating from Queens College, he became the theater manager for the $20,000 Pyramid. After two years in network operations, he transitioned to ABC Sports in 1981, initially working in the sports operations department.
In 1983, he moved to the sports on-air promotion department, where he gained experience in various aspects of sports promotion. He eventually rose to the position of Director of Promotion, a role he held until 1994 when he was appointed Creative Director of Production at ABC Sports. Six years later, he was named Director of Production.
Throughout his tenure at ABC and ESPN, Toms has garnered significant recognition for his work, accumulating over 25 Sports Emmy Award nominations and winning 17 Emmy Awards. His exceptional achievements in promotion excellence have also earned him two Promax Gold Medals.