Jaime Cerreta is a proud Arizona native with deep roots in the Valley of the Sun. From a young age, she harbored a passion for journalism and dedicated herself to pursuing her dreams.
Having attended Chaparral High School in the Scottsdale Unified School District, Jaime’s local upbringing played a significant role in shaping her career. She further honed her skills by graduating from Arizona State University’s prestigious Walter Cronkite School of Broadcast Journalism. Jaime embarked on her professional journey as a one-man-band reporter in Joplin, MO, before making stops in Springfield, MO, Beaumont, TX, and Oklahoma City, OK. In 2013, she had the opportunity to return home and become an integral part of Arizona’s Family.
Jaime embraces the weight of her craft with utmost seriousness, demonstrating a commitment to credible storytelling. She has fearlessly reported from the frontlines of hurricanes, ice storms, blizzards, tornadoes, and even found herself reporting live from inside a massive monsoon dust storm—an unforgettable moment that gained viral attention. Her remarkable work with the Arizona’s Family team has earned her several Emmy Awards, recognizing their coverage of monsoon storms, protests in Downtown Phoenix, and the WM Phoenix Open.
During her tenure anchoring Good Morning Arizona weekends for six and a half years, Jaime created a heartfelt initiative called “Jaime’s Local Love.” This weekly franchise spotlights Arizona’s local business owners, capturing their resilience, dedication, and profound love for their work. The entrepreneurial spirit she admires in others resonates deeply with Jaime, as her own family has been handcrafting candy at the Cerreta Candy Company in Glendale for over 50 years.
Throughout her career, Jaime has worked evenings, weekends, and mornings at Arizona’s Family and currently graces the airwaves on weekday evenings. She considers it an honor to engage in the work she loves within the city she adores, alongside cherished colleagues.
“It’s a privilege to work in the community I grew up in,” she affirms. “I feel incredibly fortunate in my role within TV news. I genuinely love the people I work with and the people I have the privilege to serve.”
When Jaime isn’t behind the anchor desk or exploring the city to uncover hidden gems for “Jaime’s Local Love,” you might find her enjoying the newest hotspots in town, supporting her sister and brother-in-law’s Loot N’ Booty BBQ team, spending time with her incredible parents, or making waves at the nearest beach—preferably in San Diego or Rocky Point.